Pantene, in a recent television commercial, spend the majority of the 60 seconds sharing examples of how women apologize and then offers suggestions for how to manage each situation without saying “I’m sorry.”
It is a wonderful message about self esteem, self worth and the importance of being confident in who you are as a person.
If you haven’t seen the commercial – take a watch right here and then meet me on the other side.
Fast Company also picked up on the timely self esteem message from Pantene in a follow up article in which they say:
It’s been called the “hardest word,” but some women seem to use the word “sorry” as everything from a way to interject their thoughts into a conversation to a way of prefacing any request for help. (to read the entire article: Sorry Not Sorry)
Time magazine jumped into the discussion with their article: I‘m sorry but women need to stop apologizing.
In the article, the author shares a story in which a women apologizes:
“I realized my sorry habit was bad when I heard myself apologizing to my boyfriend for a burned dinner that he cooked,” my friend Cristen Conger, the creator of a feminist podcast called Stuff Mom Never Told You, told me.
Absurd? Perhaps, but how often have you found yourself apologizing for something you didn’t do?
What draws us to saying I’m sorry? I think the best part of the commercial is the very end when the women says “I’m sorry” out of habit and then quickly follows up with “Not sorry.”
The habit was there but she is starting to change that behavior with the quick little negating statement.
Perhaps we can start by saying “Sorry – not sorry” the next time we find ourselves apologizing for something that we shouldn’t.
When do you find yourself apologizing?