She Change – Women are the Key to Economic Growth

If you are a reader of business books you may recall a book from 1997 entitled Clicking – 17 Trends that Drive Your Business and Your Life. Faith Popcorn, the author and founder of the BrainReserve, prophesied a variety of changes in our economic and familial lives that have come true in the last 15 years. She isn’t a soothsayer – merely adapt at reading trends to identify opportunities.

Her 2012 trend is called She Change

Women control $12 trillion of the overall $18.4 trillion in global consumer spending.  By the end of the decade there will be more businesses started by women than men.  We’re calling this widespread shift  SHE-CHANGE.

She Change is happening around the globe – more women than men are graduating with undergraduate and advanced degrees, women are starting businesses and women are changing the face of the traditional nuclear family.

Since the dawn of burning bras and the women’s lib movement, the role of women in the family, community and work place has changed while the role of men….not so much. Consequently, there is a rise in alcoholism in men, online porno is impacting family dynamics and very soon more women than men will bring home the larger percentage of the bacon.

What does this mean? Here is a summary statement from Faith Popcorn about She Change for our future:

The SHE-CHANGE is exactly what society needs right now. We need to rely on compassion more than competition and innovation more than invasion. The introduction of this new feminine power into all aspects of our lives will bring about a new era of productivity and peace.

Those are powerful words. So what does that mean for you – for us? Will we use this new-found power for good? Will we even be able to acknowledge that we are in a position to make a positive difference in the world around us?

In a recently released fiction book called Keys to the Castle, by Donna Ball, an American widow travels to France to settle the estate of her husband and befriends an older women. The woman, a widow herself with some means, makes a statement that I found interesting:

“Now, my dear, you may certainly do as you wish, but it seems to me a peculiar characteristic of American women is that they tend to undervalue themselves.”

So, you may do as you wish, but it seems to me, we have an opportunity, nay, an obligation to be the best person we can be; for ourselves, our family, our community, our future!

Check out the entire Popcorn report on She Change.