Do What Scares You Most

In a recent Fast Company article entitled 6 Women in Tech Share Theirs Stories, I was struck by one story in particular. 

The first thing that amazed me was the fact that she is so brutally honest in her fears and thoughts of failure. And the second is the Epiphany that came from her fear. 

“Do one thing every day that scares you.” ― Eleanor Roosevelt

I’m speaking of the VP of Sales for Pandora, Joanna Bloor. In short, she decided to follow a dream and move from Austin to San Francisco only to turn tail and run home just a few short days later. Whether it was a lack of confidence, fear of failure or some other reason, the bottom line was she decided the move wasn’t right.

Stop for a moment and put yourself in her shoes. She certainly didn’t make that move silently. She most likely quit her job, told friends and family and may have even had a big send off party to announce her move to the west coast where she would find “fame and fortune.”

She was back two days later.

Imagine how that must have felt. Imagine the questions she had to face, the jokes, the recrimination, not just from others but from her own inner monologue. 

“Do what you feel in your heart to be right – for you’ll be criticized anyway.” ― Eleanor Roosevelt


Several years later, given another opportunity, she decided to face her fears and make the trek back to San Fran to try it again.

What courage that must have taken. 

Her advice to others:

Do the brave thing, do the thing that scares you a little, and amazing things happen. Play it safe or start from fear, things just end up average or worse. Now, I try to be brave as often as I can. It doesn’t always happen, old habits die hard, but when it does it’s wonderful.

Read Joanna’s complete story and that of the other five women in tech here: 6 Women in Tech Share